Style & Beauty

Why Do Brides Wear White?

Traditional wedding attire has existed across cultures for centuries, but the white dress familiar for most Western brides hasn’t always been the norm. In fact, it’s a fairly recent phenomenon. Brides rarely wore white until one person—Queen Victoria—made a daring and rather unconventional choice in 1840: an entirely white gown for her wedding day.  (Notably, she also ditched the traditional crown and wore an orange blossom wreath.)
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Style & Beauty

PARTY OF A LIFETIME JUST LAUNCHED

PARTY OF A LIFETIME

We invited some of L.A.’s finest dancers to unveil our latest event offering: a sparkly-flowy-flirty collection made for movin’ & groovin’ & celebrating love. Each girl looked amazing (with moves for days!)—and has us wishing we’d stuck with those childhood dance lessons. We’re thrilled that a handful of them shared their stories with us; honest, poignant, and funny, you’re guaranteed to feel more inspired at the end of this post.

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Style & Beauty

SNEAK PEEK: PARTY OF A LIFETIME

Dance

We’re about to unveil a brilliant collection made for movin’, groovin’, and celebrating LOVE. If you’ve got a rehearsal, reception, or special event in your future, take note—flowing fabric, plenty of glitz, and flirty silhouettes make these statement pieces stars of the dance floor. To prove it, we invited some of L.A.’s best dancers to give them a whirl.
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Style & Beauty

BHLDN X Happily Grey

happily grey

She may have an Instagram following of nearly 900k and a knack for fashion that draws the attention of major retailers across the globe, but blogger Mary Seng is also as down-to-earth and inspiring as you could ever hope. Not only did she open her home to us as we prepped for this photo shoot, she was also disarmingly sweet, hugely family-oriented, and incredibly hard-working. We couldn’t be happier for her and fiancé Madison’s upcoming nuptials! Read on for photos and a look into her love story, as told by Madison. Read More “BHLDN X Happily Grey” »

Style & Beauty

FALL 2017 HAIR TRENDS

Hair_landing

For some, this fall marks a turn towards the come-as-you-are vibe of the 1970s. For others, it’s a celebration of boldness—high shine, vivid colors, and fanciful embellishment. When it comes to hair, similar themes ring true, running the gamut from semi-undone to slick and modern. Whether you’re a bride, guest, or just looking for inspiration, read on for a few of our favorite trends.
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