Staff Picks | Summer Edition

If you’re anything like us, your summer calendar is full of weddings, and finding a fresh look for every event can become a chore.  Luckily, we have the perfect dress for every occasion and dress code! We asked some of our most stylish employees to show us their picks for their summertime soirees. Read on to see what they had to say about weddings, style, and their own love stories. Read More “Staff Picks | Summer Edition” »

Style & Beauty

Make the Most of Your BHLDN Bridal Appointment

Kelly M. has seen it all since starting out as a stylist at our Chicago shop five years ago. Now the Store Brand Leader, she chatted with us about how brides-to-be can make the most of their appointments. “Many brides are nervous about the one-hour appointment time, but they shouldn’t be! You can realistically try on 7-10 gowns in that time frame, including taking a second look at your top picks.” Read more to see what you can expect from a typical BHLDN bridal appointment, along with some helpful tips from Kelly. Read More “Make the Most of Your BHLDN Bridal Appointment” »

Decorating & DIY


When she’s not helping create gorgeous home décor, Anthropologie employee Alexis Turner has a seriously cool side hustle. With her company Poco Pink Creative Co., she uses her background in textiles to create beautifully styled weddings and events for her clients. Her efforts to network with other local creatives and vendors led to her most recent project, Boss Babes Social, which combines her passion for event design with her motto of “community over competition.” When Alexis asked BHLDN to participate in her latest Social, we jumped at the chance to be a part of her inspiring group of female entrepreneurs. Read More “GIRL CRUSH | BOSS BABES SOCIAL” »

Decorating & DIY

4 Ways BHLDN Does Wedding Flowers

In our opinion, flowers are the most important accessory of any wedding (besides wardrobe, of course!). They bring extra color, whimsy, and the most intoxicating scent to your big day. Luckily, a former BHLDN employee now runs a cut flower farm, Laughing Lady Flower Farm, near our headquarters in Philadelphia, and she provided us with seasonal blooms for this photoshoot. Kat Claar of Terrain and From Blossoms helped bring our vision to life at the Awbury Arboretum, a public park and wedding venue in the Germantown neighborhood of Philadelphia. To complete the affair, we asked our UX Researcher Amy to model the Colbie Gown alongside her fiancé. Read more for tips on incorporating floral arrangements into your wedding day. Read More “4 Ways BHLDN Does Wedding Flowers” »

Style & Beauty

Aisle Style with CC

Here at BHLDN, you can often catch us daydreaming about the fab weddings we would plan for ourselves. Our Marketing Assistant, CC, married her sweet husband two years ago, so we chatted about how she would incorporate her distinct personal style into her big day if she were to do it all again. Spoiler alert: it includes her adorable pup and unofficial PR team mascot, Jojo. Read More “Aisle Style with CC” »

Decorating & DIY

BHLDN Tastemaker | The Flower Hat

If you’re in search of a new Instagram obsession, look no further than The Flower Hat. Based in Bozeman, Montana, Julio Freitas is the florist and farmer behind the whimsical & bold creations. We were lucky to work with Freitas on a spring campaign showcasing our occasion dresses, and we chatted about how he came to be The Flower Hat. Tip: if you’re ever in Bozeman, be sure to check out one of his famous flower bars. Read More “BHLDN Tastemaker | The Flower Hat” »