Real Weddings

BHLDN Love Note | Estee

When #BHLDNbride Estee was diagnosed with breast cancer just a few months after her fiancé proposed, she wasn’t sure that she would make it to their wedding day. Fully recovered and eager to finally marry Brett, she discovered that her original wedding dress couldn’t be altered according to plan. Luckily, her seamstress knew that BHLDN would be able to help and sent Estee our way. Read on for how Estee found the perfect dress to celebrate both her recovery and her love story. Read More “BHLDN Love Note | Estee” »

Style & Beauty

Fall 2018 Designer Collective

We’ve scoured the globe in search of celebrated bridal designers to offer this very special gown collection, defined by luxe fabrics, exquisite lace & a high-fashion edge. The gowns will be part of a Trunk Show traveling to BHLDN shops throughout the fall where brides-to-be will have the chance to try on Designer Collective gowns in-store. Read on for a peek at the collection and more about the designers behind these gorgeous gowns. Read More “Fall 2018 Designer Collective” »

Real Weddings


If it seems like there’s a little extra spark between the models in our latest campaign, it’s because they’re a real couple who got married in September! We worked with Ava and Ryan on a photoshoot in 2014, and we were thrilled to get them in front of the lens once again just a few weeks before their own wedding along the shores of Lake Michigan. Not to mention, Ava looked ah-mazing in our Promenade Dress for their reception! Read on for their love story. Read More “A BHLDN LOVE STORY” »

Style & Beauty


It’s easy to see why we’ve partnered with tuxedo and suit rental company The Black Tux. Like us, they’ve strived to disrupt the wedding business for today’s couples. Since their founding in 2012, they’ve simplified and infused modern style into suit and tux rental. Read on for more about renting from The Black Tux. Read More “WE <3 THE BLACK TUX” »

Stores & Events

A Sneak Peek at BHLDN X The Venue Report Gown Pop-Up Shops

What comes first: the venue or the dress? We’ve teamed up with The Venue Report to help you decide at one of our upcoming gown pop-up shops.  Try on our latest gown collection at some of the most stylish boutique hotels across the country + find dreamy venues for your engagement party, bachelorette, wedding, honeymoon, and more. To celebrate, we’re offering free shipping on all gowns purchased at the event! Read more for a sneak peek of where we’re headed. Read More “A Sneak Peek at BHLDN X The Venue Report Gown Pop-Up Shops” »